对角线设计
JSMO.CO
北京对角线设计创立于2012年，专业为品牌提供综合一体化设计服务，曾成功创造“水裹”模式。作为具有商业视野的设计团队，对角线以设计深化客户的愿景，作品的成功往往伴随着经营的成功。融入当地，与时俱进，是对角线矢志不渝的追求。
DJX Design （Beijing）founded in 2012, specializes in providing integrated design services for brands. The company successfully created the innovative "Shuiguo" (Water Wrap) model. As a design team with a commercial vision, DJX Design helps clients refine their visions through creative solutions, with the success of its work often accompanying business growth. Committed to local integration and staying ahead of trends, DJX Design remains dedicated to continuous innovation.
荣誉
2023 N+ Design Awards 大奖
2023 中国红棉设计奖
2023 Better Future SHANGHAI Design Awards
2023 家居廊室内建筑设计大赛 酒店类大奖
2023 INTERIOR DESIGN Best of the Year Honoree
2023 缪斯设计奖 铂金奖
2023 上海设计奖 金奖
2023 柏林设计奖 银奖
2023 陈设中国晶麒麟 优秀奖
2022-2023年国际房地产大奖-亚太区
2021 BEST DESIGN 最佳设计大奖 TOP100
2021 法国巴黎 DNA设计大奖
2021 年度休闲空间大奖 金奖
2021-2022 NCA 新商业空间大奖 TOP100
2020 年度亚太华人设计作品大赛 酒店设计类金奖
2018 年香港环球设计奖
HONOR
2023 Chen She China Crystal Qilin Excellence Award
2023 N+ Design Awards
2023 China Red Cotton Design Award
2023 Better Future SHANGHAI Design Awards
2023 Home Design Interior Architecture Competition
2023 INTERIOR DESIGN Best of the Year Honoree
2023 Muse Design Awards Gold Award
2023 Shanghai Design Awards Gold Award
2023 BERLIN Design Awards Silver Award
2022-2023 International Real Estate Awards
2021 BEST DESIGN Best Design Award TOP100
2021 Paris Design Awards Paris Design Awards
2021 Leisure Space Award Gold Award
2021-2022 NCA New Commercial Space Award TOP100
2020 Asia Pacific Chinese Design Works
Competition Gold Award
2018 Hong Kong Global HKDA Design Award
媒体
国际
Amazing architecture（加拿大） / Archidaily（美国） / Archinect（美国） / Archiscene（台湾） / Archello（荷兰） / Architizer（美国） / Behance（美国） / aeccafe（美国） / Design Anthology（香港） / designboom（意大利） / E-architect（英国） / Frame（荷兰） / Hospitality Snapshots（美国） / InteriorRetail Design Blog（澳大利亚） / Interiors（韩国） / Love that design（阿联酋） / Medium（美国） / WA Community（美国） / archidust（印度）
国内
Designwire设计腕儿 / 建日筑闻 / gooood谷德 / 环球设计 / ELLEDECO家居廊 / 美国室内设计网 / 德国室内设计网 / A+设计联盟 / AD建筑装饰 / DesignFocus国际中文版 / DF聚焦设计 / Hl设计 / 建e室内设计网 / 建筑学院 / 设计干货 / 设计联 / 设计头条 / 网易家居 / 新浪地产 / 搜狐焦点家居 / 太平洋家居 / 腾讯家居 / 拓者设计吧 / 野- Designer / 达人室内设计网
MEDIA
INTERNATIONAL MEDIA：
Amazing architecture (CA) / Archidaily (US) / Archinect (US) / Archiscene (TW) / Archello (NL) / Architizer (US) / Behance (US) / aeccafe (US) / Design Anthology (HK) / designboom (IT) / E-architect (UK) / Frame (NL) / Hospitality Snapshots (US) / InteriorRetail Design Blog (AU) / Interiors (KR) / Love that design (AE) / Medium (US) / WA Community (US) / archidust (IN)
DOMESTIC MEDIA ：
Designwire / Archdaily / Gooood / Global Design / ELLEDECO / Interior Design / German Interior Design Network / A+ Design Alliance / AD Architectural Decoration / DesignFocus International Chinese Edition / DF Design Focus / Hl Design / Interior Design Network E / Architecture Academy / Design Dry Goods / Design Link / Design Headlines / NetEase Home / Sina Real Estate / Sohu Focus Home / Pacific Home / Tencent Home / Explorer Design Bar / Wild- Designer / Expert Interior Design Network
王兵｜对角线设计创始人
毕业于清华大学，以商业、民宿、汤泉和酒店领域的一系列极致空间作品为代表，斩获众多国际知名奖项。其创作风格独具先锋性，以“极简艺术”为灵感的设计语言为主。
Wang Bing | Founder of DJX Design Studio
Wang Bing graduated from Tsinghua University and is known for his exceptional spatial works in the fields of business, boutique hotels, hot springs, and hospitality. He has won numerous internationally renowned awards. His creative style is distinctly avant-garde, primarily inspired by the design language of "minimalist art."
城市立体新业态
微度假汤泉+民宿式酒店=立体式新业态
什么是微度假？ 当人们每天奔波在钢铁森林里，像极了被囚禁的野兽，被生活和时间所绑架。 但换个思路想一想，有时能够将我们从忙碌迷失中拽出来的，其实不一定非得是远方。 城市微度假模式，是一处在日常闲暇里随时可达的玩乐之地；是一处远离生活压力过滤喧嚣的清静之所。不用消耗宝贵的长假，也不必浪费太多的精力，更不必花费太多的金钱。 那个能让我们宣泄情绪、释放压力的出口，能逃离都市繁杂又不失繁华的理想之境。微度假+精品酒店立体式新业态给予人们对汤泉及酒店的全新认识。
NEW URBAN STEREOSCOPIC BUSINESS
MICRO-VACATION HOT SPRINGS + BOUTIQUE-STYLE HOTELS = A THREE-DIMENSIONAL NEW BUSINESS FORMAT
What is a micro-vacation?
When people hustle and bustle through the concrete jungle every day, feeling like imprisoned beasts, kidnapped by life and time.But if we change our perspective, sometimes what can pull us out of the busy maze doesn't necessarily have to be far away.The urban micro-vacation model is a place of leisure that can be accessed at any time during daily leisure; it is a peaceful place away from the hustle and bustle, filtering out life's pressures.You don't need to consume precious long vacations, nor waste too much energy, and certainly not spend too much money.It's an ideal realm that allows us to vent emotions, release stress, escape the complexities of the city without losing its vibrancy.Micro-vacations combined with boutique hotels create a new business format that gives people a fresh understanding of hot springs and hotels.
设计理念
所有的事物都在不断传承着前者的一切，但也在不断的进化出新。 我们需要的是预判未来，用每一次新的生命去诠释解决新的社会问题。设计与商业之间的关系也是一种预判，对商业和审美的一种预判、对未来的一种预判。
DESIGN CONCEPT
All things are constantly inheriting everything of the former, but they are also constantly evolving into new ones. What we need is to predict the future and use every new life to interpret and solve new social problems. The relationship between design and commerce is also a kind of prediction, a prediction of Commerce and aesthetics, and a prediction of the future .
重新定义
在同质化竞争的时代，对角线定义需求，而非满足需求。正如亨利·福特所言：“如果我问人们想要什么，他们会说要一匹更快的马。” 新定义出现前，市场往往以为并不需要它。
“重新定义”先行——在项目伊始，我们穿透东西方文明冲突的表象，精准捕捉新生代（特别是00后）内心觉醒但未被满足的精神诉求：并非在既定赛道上做得更好，而是帮助客户开辟新赛道、定义新规则。
我们追问：“我们究竟在为谁创造一种什么样的终极价值？” ；思考从“如何打败竞争对手”升维至“如何创造无可替代的存在”；我们重新定义价值主张：从解决“提供什么”到回答“成为什么”；我们重新定义竞争维度：从“比拼硬件”到“创造场域”；我们重新定义成功标准：从“成本控制”到“资产沉淀”。
重新定义作为顶层战略，输出一张清晰的、具有市场颠覆性的“价值蓝图”，它为整个项目注入灵魂、奠定战略方向。
REDEFINING
In an era of homogenized competition, DJX defines desires rather than merely fulfilling demands. As Henry Ford famously noted, "If I had asked people what they wanted, they would have said faster horses." Before a new definition emerges, the market often believes it has no need for it.
"Redefining" comes first—from the very inception of a project, we look beyond the surface clash of Eastern and Western civilizations to precisely capture the awakened yet unfulfilled spiritual yearning of the new generation, particularly Gen Z. Our aim is not to perform better within established tracks, but to help clients pioneer new ones and set new rules.
We persistently ask: "For whom are we creating, and what ultimate value are we delivering?" Our focus shifts from "how to outperform competitors" to "how to create an irreplaceable presence." We redefine value propositions: from addressing "what to provide" to answering "what to become." We redefine competitive dimensions: from "comparing hardware" to "creating atmosphere." We redefine success metrics: from "cost control" to "asset cultivation."
As an overarching strategy, "Redefining" outputs a clear, market-disrupting "Blueprint of Value." It breathes soul into the entire project and lays a solid strategic foundation.
对角线模式
“重新定义”所绘制的“价值蓝图”，通过以下环环相扣的对角线模式被系统性地实现——
第一阶段：定义赛道 | 以「商业洞察力」锚定价值。
在项目初期，我们基于对东西方文明下人群心理需求的深刻洞察，进行市场研判。我们不为大众服务，而是精准定位那“少之又少”的高端群体，帮助他们规避同质化竞争的红海，率先锁定新兴品类赛道，从源头上为项目注入强大的盈利基因与发展动能。
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第二阶段：创造供给 | 以「模式创新力」实现价值
我们以“建筑 + 当代艺术 + 室内设计” 的三位一体融合方法论，将策略转化为具象的、可体验的空间。这超越了传统的室内设计手法，通过打破空间与业态的固有边界，将四大设计语言贯通为完整的空间体验。我们的设计不仅是美观的，更是可经营、可盈利的。我们聚焦于“超出个人固有认知” 的体验，让空间本身成为一个持续创造价值的引擎。
第三阶段：高效交付与价值收割 | 以「成本控制力」保障价值
在落地阶段，我们秉持 “敢给予、不贪心、精准投放” 的成本哲学。我们从不依赖“高端材料” 作为溢价手段，因为年轻人不再为此买单。我们通过创新的工程设计思维和资源整合策略，确保客户的预算最大化地转化为高品质的“场域”体验，让每一分投入都获得超预期的价值回报。
最终，对角线模式使我们和客户共同收获：
「稀缺性」带来定价权（独特的体验价值）；
「成瘾性」带来高复购（超出预期的体验深度）；
「身份性」带来口碑裂变（空间作为社交货币）；
所有价值最终沉淀为客户的独家品牌资产，这套环环相扣的价值创造与增值系统，确保项目从构想到建成，都在正确的轨道上运行，实现商业与品牌影响力的双重成功。
DJX MODEL
"Redefining" crafts a "Blueprint of Value" that is systematically realized through the following interlocking diagonal model——
Phase 1: Defining the Arena | Anchoring Value through Business Insight
In the initial stage, we conduct market research based on a profound understanding of the psychological needs of people within both Eastern and Western civilizations. We do not serve the masses, but precisely target that "rare few" in the high-end segment, helping them avoid the red ocean of homogenized competition and be the first to secure emerging category arenas. This injects powerful profitability genes and developmental momentum into the project from the very source.
Phase 2: Creating Supply | Realizing Value through Model Innovation
Using a trinity methodology integrating "Architecture + Contemporary Art + Interior Design," we translate strategy into tangible, experiential spaces. This goes beyond traditional interior design approaches by breaking the inherent boundaries between space and format, merging four major design languages into a complete spatial experience. Our designs are not only aesthetic but also operational and profitable. We focus on experiences that "exceed individuals' preconceived notions," making the space itself an engine for continuous value creation.
Phase 3: Efficient Delivery & Value Harvest | Safeguarding Value through Cost Control
During the implementation phase, we adhere to a cost philosophy of "daring to give, not being greedy, and targeting precisely." We never rely on "premium materials" as a means of premium pricing, as the younger generation no longer buys into this. Through innovative engineering design thinking and resource integration strategies, we ensure the client's budget is maximized to deliver high-quality "field" experiences, allowing every unit of investment to yield returns beyond expectations.
Ultimately, the Diagonal Model enables us and our clients to collectively reap:
Scarcity → Pricing Power (Unique Experiential Value)
Addictiveness → High Repurchase (Experience Depth Beyond Expectation)
Identity → Word-of-Mouth Virality (Space as Social Currency)
All these values ultimately crystallize into the client's exclusive brand assets. This interlocking system of value creation and appreciation ensures that the project, from conception to completion, stays on the right track, achieving dual success in both commercial and brand influence.
设计语言
1｜反平滑审美：打破认知的视觉革命 针对互联网时代追求短期刺激的消费主义审美疲劳，我们倾向于有原生粗糙感的神性表达，打破行业固有的视觉默认值。其核心目标是制造认知反差，用空间制造能引发深度情感震撼的体验，正如“美术馆里的澡堂”所带来的市场引爆效应。
2｜神性能量场：超越物质的体验核心 设计的核心聚焦于构建一个能与人进行能量交换的“场”。我们捕捉天地自然中无序的能量（如天光、水流），通过建筑手法将其转化为空间氛围。我们坚信，光、自然这些非物质元素，在当代比昂贵的材料更为可贵，它们是创造神性感染力的基石。
3｜非线性体验：时空交织的叙事旅程 我们拒绝线性空间体验，通过将不同时间与空间尺度的意象碰撞融合，引导使用者脱离现实轨迹。其目的在于去创造一个过去与未来交织、真实与虚幻共存的超现实叙事场域，让客人在空间中经历一场打破固有认知模式的探索。
4｜品牌基因空间化：从功能到精神的升华 将服务对象的品牌独特性，视为空间设计的核心灵感源和最终归宿。我们深度挖掘品牌内核，将其转化为独特的空间原型与感官触点。这确保了每个项目都独一无二，让“空间体验”本身构成品牌最强大、最难以被模仿的视觉体系和核心资产。
DESIGN LANGUAGES
1. ANTI-SMOOTH AESTHETICS: A Visual Revolution That Disrupts Perception
In response to the aesthetic fatigue of consumerism driven by short-term stimuli in the internet era, we embrace a divine expression with raw texture, breaking away from the industry's default visual norms. The core objective is to create cognitive dissonance, using space to craft deeply moving emotional experiences—much like the market sensation caused by "a bathhouse within an art museum."
2. DIVINE ENERGY FIELD: The Core of Experience Beyond the Material
The focus of design lies in constructing a "field" capable of energy exchange with people. We capture the chaotic energies of nature—such as sunlight and water flow—and transform them into spatial ambiance through architectural techniques. We firmly believe that immaterial elements like light and nature are more precious in contemporary design than expensive materials; they form the foundation for creating divine resonance.
3. NON-LINEAR EXPERIENCE: A Narrative Journey Weaving Time and Space
We reject linear spatial experiences, instead guiding users away from reality by colliding and blending imagery across different times and scales. The aim is to create a surreal narrative realm where past and future intertwine, and reality coexists with illusion—allowing guests to embark on an exploratory journey that breaks conventional cognitive patterns.
4. SPATIALIZED BRAND DNA: Elevation from Function to Spirit
We treat the unique identity of the client's brand as both the core inspiration and ultimate purpose of spatial design. By deeply exploring the brand's essence, we translate it into distinctive spatial archetypes and sensory touchpoints. This ensures each project is singularly unique, making the "spatial experience" itself the brand's most powerful and inimitable visual system and core asset.
微度假生活方式+
「微度假生活方式+」是由对角线设计提出并实践的一种微度假空间范式，它本身就是“重新定义”的成果之一。
真正的微度假并非强调物理位置的迁移，而是在城市中构建一个能实现身心能量彻底转换的“异质场域”。这个“场域”通过对角线独有的设计语言塑造，具有强大的“吸入感”，其核心体验在于 “超出客人固有的认知”。
它提供的不是标准化的服务，而是高频、高效、且具有身份认同价值的“现代都市精神栖居方案”。它精准服务于那群在东西方文化碰撞中寻求自我表达的当代人，通过对文化体验的深度塑造来自然获得更高的商业回报。
它是对角线设计哲学的商业实现，也是其为客户打造爆款目的地的理论基础。
MICRO-RETREAT LIFESTYLE +
The "Micro-Retreat Lifestyle+" is a spatial paradigm proposed and implemented by DJX Diagonal Design, representing one of the core outcomes of "Redefining."
True micro-retreat does not emphasize physical relocation, but rather constructs a "heterotopia" within the urban context that enables complete physical and mental energy transformation. This "field," shaped by DJX's unique design languages, possesses a powerful sense of immersion, with its core experience lying in "exceeding guests' preconceived expectations."
It offers not standardized services, but rather a "modern urban spiritual dwelling solution" that is high-frequency, high-efficiency, and carries identity-affirming value. It precisely serves those contemporary individuals seeking self-expression amidst the clash of Eastern and Western cultures, naturally achieving higher commercial returns through deeply crafted cultural experiences. It is the commercial realization of DJX's design philosophy and the theoretical foundation for creating hit destinations for its clients.
